Hispanic/Latino Culture Essay

Hispanics or Latinos are defined as a people of Mexican, Puerto Rican, Cuban, South or Central American, or other Spanish speaking culture. This term â€Å"Hispanics† was created by the U. S. federal government in the early 1970’s to refer to Americans born in a Spanish speaking nation or with ancestry to Spanish territories. Hispanics people are vibrant, socializing, and fun loving people. Among various facts associated to this culture is that they have a deep sense of involvement in their family traditions and cultures. Hispanics / Latinos have strong non-verbal and verbal ways of communication. To better understand one another they overly rely the use of non-verbal communication. This includes facial expressions, hand and body movements, physical touch, voice pitch, voice sounds, and physical appearances. A Hispanic mother screaming as her child takes their first steps is a type of sound and facial expressions use to show emotion without words. A firm handshake is a common practice between people as greeting and as they leave. A hug and a light kiss on a cheek are also common greetings practices between woman, and men and woman who are close friends or family. Children are also though to practice this ways of greetings to their elders in a way to show respect. Men also hug each other in sign of affection. Making eye contact when being spoken to is also a sign of respect, especially if the person is elder. I remember if my mother was talking to me as a child and I looked away, I was in so much trouble! Non-verbal communication is very important in face-to-face communication also because it shows feelings, intentions, and reactions. In the Hispanic culture respect is highly valued and shown by using formal titles when communicating verbally. Communicating phrases are used daily like â€Å"A sus ordenes† (at your command), â€Å"para servirle a usted† (at your service), â€Å"mi reyna† (my queen), or â€Å"mi rey† ( my king). When it comes to advice, Hispanic families prefer to communicate with their elders because of their experience. For example, when one becomes sick the elder may advice a safe simple home remedy. The Hispanic culture has different values, beliefs, and traditions. Family is highly value. Family is a close-knit group and the most important social group to gather in any events or special days. The Hispanic â€Å"family unit† includes not only parents and children but also grandparents and extended family. Individuals within the family have moral responsibilities to help other members of the family experiencing financial problems, unemployment, health conditions and any other life issues. They show the importance placed upon relationship within their family extending a hand in good times and bad. Respeto y dignidad (respect and dignity) are other important values of the Hispanic culture. Children’s are taught to avoid confrontations with parents and older persons, and to be obedient and respectful. The Hispanics believe that the father is head of the family and the mother is to take care of home. Naming children after grandparents and parents is fairly common. A well-known tradition is the celebration of a fifteen year old girl called Quincenera. Hispanics culture and traditions are based around celebrating and spending time with love ones. Hispanics usually give great importance to and place great value on looks and appearance as a sense of honor, dignity, and pride. Formal attire is commonly used for going to church and all religious celebrations as well as parties, social gatherings, and work, Although this tradition seems less common in Latinos that have been in the USA for a while. Tennis shoes and jeans however are becoming more popular among Hispanic woman particularly in non-formal events. It is very important to know that most Americans who were born in or have ancestry of a Spanish speaking nation see themselves and refer to themselves by their ethnic identity. For example, they prefer usually to be referred as Cuban, Mexican, Colombian, or Puerto Rican, not as Hispanic or Latino. Being a diverse mix of many countries there is no doubt we form the most rich and unique culture growing in the USA.

Nike Marketing Report Essay

The purpose of this report is to use concepts, models and theories to critically assess and evaluate Nike’s digital marketing activities. Within the report models such as the Marketing Mix and Assofs Matrix are used to demonstrate the importance of Nike’s digital campaigns and evaluate their validity. The report begins with an introduction to Nike as a company; this is a brief history into how the company was conceived. After this we explore different  product ranges Nike have to offer and their share within the sporting goods market. I go on to discuss how â€Å"Nike create anâ€Å"ecosystem† of digital services that complement its product range and encourage consumers to connect with the brand daily†(Olander, S., 2012). I continue to use evidence to support the importance of digital based marketing at Nike. I demonstrate the way in which they target their specific markets using social networking sites such as Facebook and Twitter. My conclusion focuses on the flaws and achievements of the companies digital marketing efforts. Nike is a company that has an impeccable record when it comes to marketing and its reflected within the examples I present throughout. Using Assofs matrix model I assess what Nike will have to do to remain dominant within its market. These include: – Diversifying into emerging foreign markets such as Chine and India. – Utilizing relationship marketing more effectively with marketing campaigns segmented to the consumers individually. – Market development within its pre-established markets – Product development to keep up with current digital trends Introduction to Nike As smaller companies are fading away and large multinationals are flourishing its hard to think of them having any similarities. One company that boasts of being that largest sportswear company in the world, started out with humble beginnings. I have chosen to analyze Nike due in part to their large online presence, which continues to grow and adapt to their ever-changing environment. The way in which we consume information has drastically changed in the last 20 years causing companies to rethink their marketing strategies. I believe that Nikes success as a company is due in part to its effective use of marketing to create a strong brand image and its adaptability when faced with a digital revolution within the global markets. Track athlete Philip Knight and his coach, Bill Bowerman created Nike in 1964. Originally called Blue Ribbon Sports, the company started as an American distributer of footwear made by Onitsuka Tiger, a Japanese shoe maker that would later go on to found the sportswear company ASICS. Originally Blue Ribbon Sports conducted their business out of the back of Phillip Knight’s car after training. Knight’s and Bowerman’s business grew and 2 years after they had first created their brand they had opened their first store in California. This is when they adopted the name Nike, inspired by the ancient Greek goddess of victory. This was the time they would also start using the iconic image of the â€Å"swoosh†. After this point their business started to expand rapidly. It did so by â€Å" Pursuing different advertising strategies in its various markets, while at the same time striving to communicate an identical brand identity worldwide† (Von Borries, 2004, p19) . In 1988 Dan Wieden of the Wieden and Kennedy advertising agency coined one of the most famous advertising slogans of all time. The Iconic â€Å"just do it†. The slogan has been chosen as one of the most iconic slogans of the 20th century by Advertising Age magazine. (Nike: History and Heritage , 2012). Financially Nike has seen a massive growth from its humble beginnings of selling products from the trunk of a car to having revenue of $24.148 billion and a income of $ 3.040 billion in 2012 (United States Securities and Exchange Commission, 2011) Nike has been extremely effective at expanding beyond its domestic market of the United States to become a global brand that boasts 44,000 employees worldwide. When it comes to the products produced by Nike it is clear that they have diversified slowly over the years to produce an extremely broad range of sporting goods. Their range of products includes shoes, team kits, clothing and base layers to name a few. As a company they also produce goods for an array of sports including, ice hockey, track and field, tennis, football, lacrosse, baseball, basketball, and cricket. Like any other sporting goods companies they face many  competitors within the market. These include Adidas, Reebok, Fila, Puma, New Balance, Asics, and Skechers though Nike is the largest company within the group. Adidas is its closest competitor with a 16 % market share compared to 31% help by Nike. Not only is Nike the leader within its market but it also has the most creative marketing campaigns, which I believe to be the key contributor to its international success. Though they have faced controversy over the years with accusations of poor working conditions and low pay for staff they have managed to continue their dominance within the market. They are a true testament to what branding and marketing can achieve within a retail company.

Compare a gay speaker to a straight speaker Essay

Compare a gay speaker to a straight speaker - Essay Example However, one also believes that other factors influence the manner by which oral or verbal communication is relayed. As such, the research questions are as follows: (1) Does intonation of gays share similar patterns with females, more than male counterparts? (2) Does phrasing or the manner of responding to questions of gays or men depend somehow on stereotyped beliefs according to sexual orientation? The data collection method is through one-on-one or face-to-face interview. Two (2) separate interviews were conducted by the researcher on different settings and occasions. The gay person would be referred to as Speaker 1 and the male person interviewed would be referred to as Speaker 2. Speaker 1 was interviewed for about a little less than 20 minutes; while Speaker 2 was interviewed for about a little more than 40 minutes. A prepared set of questions assisted in soliciting the needed information and responses for both speakers. To facilitate the speakers’ ability to respond, easy and personal questions relating to their experiences, perceptions, and views formed the framework of the research methodology. The speakers were informed that their responses would be recorded and that their responses would be held in strict and confidential nature. Interviewing men from different gender types in terms of linguistic patterns generated similar and different results. To simplify data gathering and collection and compare the speakers’ linguistic phenomenon on a similar context, similar time frames were used as a point of review. For instance, for the first 10 minutes, the number of times that the speakers were noted to have exhibited rising intonations as contrasted with falling intonations, as well as providing concise responses in contrast to expounding on the issues, were noted. Likewise, the overall speed of the responses (slow versus

Astronomy and Quantum Physics Essay Example | Topics and Well Written Essays - 500 words

Astronomy and Quantum Physics - Essay Example The macrocosmic view of astrophysics posits billions of galaxies besides our own, innumerable stars, and planets, and this further points to the fact that we really know little about the universe in our limited, arrogant, ego states of consciousness. The religious view informs this understanding through â€Å"shamanic ecstasy† as Kessler calls it in â€Å"Studying Religion: An Introduction Through Cases,† where he describes the shaman travelling to the heavens and attaining a mystical unitive experience. (Kessler, 2007, p.143) In another way, Kessler suggests that the Buddhist conception of enlightenment may relate to a cosmic experience of being that is related directly to the universe of astrophysics. (Kessler, 2007, p.143-4) Knowing what we do of the nature of the cosmos, with many different possibilities of life, and also understanding Buddhist conceptions of re-incarnation, these two views can combine in a manner that merges the spiritual and physical to see life c ontinuing and developing in different forms across a variety of planets and star systems. The microcosmic view of quantum physics tends to infinite smallness where the astrophysics tends towards infinite expansion. That the two may merge in large cycles of time where the universe expands and then contracts to a single point over periods of billions of millennia or more is a massive concept of time cycles that accords with the Buddhist philosophical standpoint and modern physics.

The highs and lows of Richard Nixon in American Political Culture Term Paper

The highs and lows of Richard Nixon in American Political Culture - Term Paper Example That as the Americans repeatedly strive for abundance in material possession, they have inadvertently ignored the gnawing abyss of their spirit. That as the Americans pursue policy of democratization, they have inevitably enforced socialistic and even nihilistic measures to their often defenseless prey. That as the Americans clamor for a much needed change in the nation, they have listlessly stood in the sidelines in hopes of having someone initiate such changes. To this lethargy, Nixon fervently hoped for ethical consciousness to spread amongst the people as he believed that the key to societal revolution can only be found in the hands of someone brave enough to forge it on his own (Nixon’s Inaugural Speech, par. 19). But while Nixon has been adamant in calling for the inherent patriotism embedded in every citizen of the United States, he seemed to have shamefully engineered what has come to be known as the single greatest political scandal of all time. The same person that marched into the southeastern edge of the world to preach about social justice and human rights was the same person who appeared to have ordered for the termination of some government officials deemed as loose ends in the so-called â€Å"operation.† The same head of state who took it upon himself to span the ideological differences of nations to reach the Soviets became the main antagonist in the brewing saga of political warlordism and modern tyranny. However, many are still of the belief that such atrociousness could not have been ordered by a man that the Americans have come to trust and respect. Many people remain adamant in proclaiming that such act could not have been a conscious decision made by a morally upright and virtuous man who spent his entire professional career serving the American people first through the navy, then the House of Representatives, Senate, office f the Vice President and finally, the office of the President. What then could have forced such upright gentleman to condone and even precipitate such malevolent deeds? Could such have been spawned by resentful political advisors out to take the seat away from a political personality that has evolved into a name that became too hot to handle? Or was it caused by nothing more than power begetting power? In Context Richard Milhous Nixon was born to Francis A. Nixon and Hannah Milhous Nixon on January 9, 1913 in Yorba Linda, California. Richard was second in a b rood of five: Harold (1903 - 1933); Richard (1913 - 1994); Donald (1914 - 1987); Arthur (1918 - 1925); and, Edward (1930) (nps.gov). By typical standards, the Nixon family is poor and the family only managed to scrape by through life with the meager income generated by their farm. However, in 1922, the family struggled to make ends meet as the farm that was used to support the family with five sons, was fraught with hardships that soon forced it to close down (nixonlibrary.gov). Francis and Hannah Nixon then decided to move their family to Whittier, California where they envisioned re-building their lost business (nps.gov). Upon arriving at Whittier, the Nixon couple opened a grocery store and a gas station

Cartridge world Case Study Example | Topics and Well Written Essays - 250 words

Cartridge world - Case Study Example Take for instance the Cartridge world has reduced the cost of printer cartridges allowing its customers to enjoy using their products without losing quality. The company has for this reason exceeded the expectations of its customers, and its competitors cannot duplicate such service (Arthur, Margaret and John 2011, 56). Focusing on becoming an overall low-cost leader has created a competitive advantage for cartridge world. They have differentiated their products and services from competition; they provide warranty so as not to invalidate their products to their customers. They also provide free collection and delivery; thus, cutting the cost for their customers (Jayne and William 2006, 45). The company has also focused on having distinct appeal to an individual or groups of customers, or maybe industrial buyers, concentrating on their differentiation concerns or cost. The company was able to recognize a need that existed in the market and was able to fulfill it. When its customers demanded change in the price of the ink cartridges, cartridge world introduced a new printer that was able to offer a cheap ink cartridge. It then introduced the product for sale at a competitive price (Porter 1998, 40). Fulfilling an existing need in the market was for that reason more effective than an attempt to identify e new need in the market and then making the customers aware of the need (Pearce and Robinson 2004,

PROJECT MANAGEMENT ASSESSMENT - Project Plan Assignment

PROJECT MANAGEMENT ASSESSMENT - Project Plan - Assignment Example It contains the project plan developed for Anglia Tower, a proposed commercial tower on the 125,000 square metres Southwark plot. The report lists the responsibilities of the project manager of Project Anglia Tower; the structure of the organisation; the stakeholders involved; the project life cycle; the possible work scheduling and cost budgeting methods; and quality, risk and communication management plans. Table of Contents Executive Summary 2 Table of Contents 2 Project manager’s responsibilities 5 Project Overview 6 Objectives of the project 7 Project organisation 8 Organisation Chart 8 Stakeholders 8 Work to be performed 10 Start-up 10 Planning 11 Executing 12 Terminating 12 Schedule Information 12 Budgeting 14 Project management support tools 15 Monitoring plans 17 Quality management plan 17 Risk management plan 18 Communication management plan 19 Reference List 21 Project manager’s responsibilities A project manager would be chosen to head the construction proje ct. The project manager would be in charge of overall management of the construction as well as for other aspects such as co-operation between teams, timely completion and positive work environment. The detailed responsibilities of the project manager are (University of Glasgow, 2013; Project Smart, 2013): 1. Facilitate co-ordination between different arms of the project and ensure smooth transition from one process to another 2. Regularly evaluate project progress and team productivity to make sure the work goes as per specifications 3. Manage conflicts among team members to make sure the project is prioritised higher than personal problems 4. Provide leadership and guidance to the entire project team 5. Manage relations with the stakeholders and keep them duly informed of work progress 6. Provide clear directions to team members and ensure there is no ambiguity in interpreting what is to be done 7. Motivate team members to deliver their best performance 8. Discuss clearly with mem bers whenever there is an issue, a change in plan or a difference between stakeholder’s expectations and results 9. Anticipate, control and mitigate risks that arise during carrying out the project 10. Ensure that work is going on as per project schedule and there is no delay in completion 11. Manage project costs to ensure that it does not exceed the budget 12. Utilise the allocated resources in a planned manner to make sure all the desired achievable are met 13. Procure raw materials and equipments as per need and routinely conduct quality inspection to ensure there are no compromises made on the quality of the project 14. Conduct meetings with stakeholders if there are instances of cost overruns or time delay 15. Ensure the safety of all the workers and other members of the team 16. Maintain a record of all equipments and materials procured, used, in use and in inventory 17. Manage logistics inflow and outflow to and from the project site Project Overview British Construct ion Works is one of the medium-sized construction companies in the British Isles, having presence in housing and commercial space construction and road works. Since its inception in 1991, it has completed over 100 projects in just 22 years. Recently, the Greater London Authority (GLA) has issued a tender for the construction of a new tower slated for commercial usage. Situated in Southwark, the 125,000 square metre plot earmarked for the project occupies a prominent location within London and is in close proximity with